Sunday, May 20, 2012

Facebook IPO



http://news.yahoo.com/video/business-15749628/facebook-ipo-little-gain-after-hype-29346451.html

Sorry to post just a link, I couldn't embed the video, but it's definitely worth the watch.

I find the comparison to billboard ads to advertisements on Facebook to be an interesting connection. Because these ads are personalized to your typical searches online, what you see on that sidebar could easily attract you to spend money you weren't planning on spending. This has proven to be a very successful marketing strategy.

Overall, a few questions remain. Should Facebook allow more advertising or banner ads? Could they increase their profits by altering their marketing strategy, retaining their target market and changing the marketing mix they have implemented?

Lastly, I think it is really interesting for us young entrepreneurs to see a success from someone in our generation that created something so successful as a college student.


1 comment:

  1. Personally I would use Fb clout to not increase ad space but to demand a higher premium like Superbowl ads. That way it won't die like MySpace.

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