This ad recently caught my eye on TV (probably because of the cute puppies). I instantly thought of how interesting the marketing was for mattresses. Most advertisements that I have seen for mattresses involve "fantastic back support" and "no more harsh springs". They leave you thinking, "Great, next time I need to put my glass of wine on my bed and jump on it simultaneously, it wont spill." It bores me to think about spending up to $1,400 on something so...ordinary. This commercial made me see buying a mattress differently, which is exactly what the company is trying to achieve. Their marketing team found a provocative method of modifying the promotion variable. I think this is the most effective mattress advertisement I've seen.
Sunday, May 27, 2012
Sealy Mattress Advertisement
Happy Memorial Day Weekend!
This ad recently caught my eye on TV (probably because of the cute puppies). I instantly thought of how interesting the marketing was for mattresses. Most advertisements that I have seen for mattresses involve "fantastic back support" and "no more harsh springs". They leave you thinking, "Great, next time I need to put my glass of wine on my bed and jump on it simultaneously, it wont spill." It bores me to think about spending up to $1,400 on something so...ordinary. This commercial made me see buying a mattress differently, which is exactly what the company is trying to achieve. Their marketing team found a provocative method of modifying the promotion variable. I think this is the most effective mattress advertisement I've seen.
This ad recently caught my eye on TV (probably because of the cute puppies). I instantly thought of how interesting the marketing was for mattresses. Most advertisements that I have seen for mattresses involve "fantastic back support" and "no more harsh springs". They leave you thinking, "Great, next time I need to put my glass of wine on my bed and jump on it simultaneously, it wont spill." It bores me to think about spending up to $1,400 on something so...ordinary. This commercial made me see buying a mattress differently, which is exactly what the company is trying to achieve. Their marketing team found a provocative method of modifying the promotion variable. I think this is the most effective mattress advertisement I've seen.
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