Lawsuits fly over Dish Network's ad-skipping DVR - May. 25, 2012
This link is an article from CNN reporting on a new feature to DISH's DVR system that allows customers to "hop" past all commercials without physically fast forwarding through each one. The basic claim is that television networks will receive significantly less money for their advertisement spaces because the advertisements may not actually be seen by all viewers.
Is this it really any different than the current DVR features? I rarely watch any commercials between having a DVR and Hulu. However, I think this may bring some huge changes in the future for advertising. As this type of technology increases the majority of the population will not be watching commercials. If this continues advertisers may shift where they spend their money since their commercials won't be viewed in the high volume that they once were.
Yeah I hope they switch and send there advertising money elsewhere. There probably will be money in some commercials like for prime time events like sports most people cant handle recording the game and watching it later.
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